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Since their emergence in 2014, the Canadian production outfit, Konsequence Muzik, has managed to establish a modest foothold in the reggae/dancehall scene by producing solid riddims and working with the right vocal talent. The best example of this is 2015’s Summa Escape, a riddim that featured versions from Beenie Man, Mavado, Konshens, Lady Saw, and I-Octane. Life To Live is Konsequence’s first riddim of 2016 and, although Beenie Man and Mavado are absent this time, Lady Saw and I-Octane along with a myriad of other talented Jamaican artists like Jahmiel, Jah Vinci, 3 Star, Exco Levi, Gyptian, and Khago, contribute versions that take the overall juggling to a higher level.

 

The Life To Live instrumental is more R&B than reggae, employing hip hop-style drums and basic piano chord progression with a splash of electric guitar for emotional effect. Ice Cold’s titular tune probably best utilizes the urban lean of the riddim, attacking it with an aggressive double-time rhyme pattern and hip hop swagger. Like most of the versions from the release, Ice Cold’s Life To Live has a conscious vibe to the lyrics, but a few artists decided to take their tracks in a sexier direction. Such is the case for Jah Vinci’s Something New, a raunchy tune that stands out as the most explicit on the juggling, as well as for being a quality version from one of dancehall’s hardest working, most original singers. Do The Maths by Exco Levi, who is also based out of Canada, is another high point for Life To Live and possibly for the artist as well, as he deftly wields his math metaphor through the verses, culminating in a repetitive hook that will revisit the listener hours after hearing the tune. The lyrical singjay, 3 Star, may have contributed the best tune on the album, Secret Fight, in which he describes how some of the people closest to him have designs on his downfall.

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